HeronTrack needed to elevate their digital presence to match their innovative equipment tracking solution. While their product offered clear value to construction professionals, their online visibility wasn't reaching its full potential. We were up for two challenges: improving their search engine rankings to reach more potential customers, and creating a website experience that would effectively communicate their solution to construction site managers.

With the website we tried to strike the balance between professional authority and practical utility. By focusing on real construction site scenarios, we created a user experience that demonstrates HeronTrack's value proposition.
‍
In retrospect we were able to improve the overall SEO.
And customers now more clearly find their way to Herontrack.