Introduction

Forcebit is a Belgian industrial technology company making torque and vibration measurements fast, easy and reliable for engineers working on advanced vehicles and equipment. Their wireless solutions remove complexity from test setups, so teams can focus on better machines instead of wrestling with hardware. But while their technology was sharp, their online presence wasn’t. A first, self-made WordPress site existed mainly as a placeholder. It didn’t reflect the quality of the product, it was hard to maintain, and it fell short when speaking to investors and technical buyers. That’s when they partnered with us at SKROL.

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Situation

Forcebit operates in a specialised niche: wireless torque and vibration measurement for rotating machinery. Their audience—R&D teams, test engineers, system designers, and decision-makers in automotive and industrial environments—expect clarity, depth and reliability. The old site didn’t deliver that. It oversimplified the story in some places, buried the essentials in others, and visually felt more like an early-stage experiment than a serious, scalable solution.
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The technical value of their products was strong, but poorly framed. The core proposition—FAST, EASY and RELIABLE measurements—wasn’t structurally anchored into the experience. Products like FORCEbit and ACCbit lacked a clear, navigable context: who they’re for, where they fit, and why they matter. As a young company talking to demanding stakeholders and investors, they needed a platform that could carry both their credibility and their vision.
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The objective went beyond “a nicer website.” Forcebit needed a clear narrative, a scalable structure in Webflow, and a trustworthy experience that could support sales conversations, investor meetings, and future product launches without reinventing everything each time.

Our role

We guided Forcebit from early strategic framing to a fully implemented Webflow platform: clarifying the story, structuring the content, designing a technical-yet-accessible interface, and setting up a scalable CMS foundation. We handled strategy & sitemap, UX & wireframes, UI design, Webflow development, CMS setup, SEO foundations, and post-launch training so the Forcebit team could confidently manage and grow their own site.

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Approach

We started with the message, not the visuals. Together with the Forcebit team, we mapped their core value proposition into a structure that made sense for a technical audience: clear product positioning, relevant use cases, and a straightforward path from “What is this?” to “This is exactly what we need.”
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Because Forcebit’s technology is niche and complex, our focus was on translation: keeping the technical depth, but removing friction. We organised information so engineers can quickly find specs and benefits, while investors and partners immediately understand the bigger story: a focused, reliable player with a sharp product roadmap.

With no existing design system or strong brand assets, we built from scratch—but with future scale in mind. We defined a modular visual language and content system that makes it easy to add products, cases, and resources without breaking consistency.

The solution

UX & structure

We restructured the site around how people actually evaluate a specialised industrial solution: A clear, concise homepage that anchors the FAST, EASY, RELIABLE promise and immediately introduces the key products. Dedicated product pages for FORCEbit and ACCbit, explaining what they do, where they fit in the test setup, and why wireless measurement matters, without overwhelming visitors.

Paths for different personas (engineers, leads, investors) that keep navigation logical and frictionless, guiding them towards booking a meeting or exploring technical details. Information is layered: high-level clarity first, technical depth available when needed.

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Visual direction & UI

The visual direction matches Forcebit’s positioning: modern, technical, and confident. We introduced subtle 3D-inspired shapes and structured layouts to give depth without noise. Typography and spacing emphasise clarity: every block has a purpose, every highlight comes back to performance, reliability and ease of use.

The interface feels engineered, not decorative. The techy look supports the story: Forcebit is not just another hardware vendor; it’s a precise, future-facing measurement partner.

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Design system

In Figma, we built a scalable component library tailored to Forcebit: buttons, cards, product modules, technical highlight blocks, CTA patterns. This system ensures new content and pages can be created quickly while staying on-brand. By translating the system 1:1 into Webflow components, Forcebit now has a consistent toolkit instead of one-off designs.

Webflow development

We developed the site in Webflow using a clean, logical class structure built for growth. Layouts are fully responsive, ensuring engineers and stakeholders accessing the site from labs, offices, or on the move always get a solid experience. Extra components, such as product highlight blocks, use-case grids, and testimonial sections—were built once and reused throughout the site. This reduces maintenance effort and makes updates safe and predictable.

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CMS & content management

To support Forcebit’s roadmap, we implemented a scalable Webflow CMS including:
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• Products & solutions
• Blog / insights
• Team
• Reviews

These collections are interlinked, so a visitor exploring a product can directly move to related use cases, references or insights. For the Forcebit team, this means faster publishing, consistent structure, and no dependency on developers for every update.

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SEO & performance

We set up the basics needed for a young industrial technology brand to be discoverable and trustworthy:
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• Clean URL structure and logical sitemap.
• Meta titles, descriptions, and headings aligned with how engineers actually search.
• Image and asset optimisation to keep performance sharp.
• Technical hygiene in Webflow to avoid clutter that often comes with older WordPress setups.
• This gives Forcebit a solid base to build future SEO efforts without technical debt.
• Launch, training & support

Launch, training & support

Before launch, we aligned redirects and basic tracking to protect early visibility and support future insights. We provided practical training so the Forcebit team can manage their content, add new cases or products, and fine-tune messaging themselves. With quick feedback loops and direct communication, the collaboration stayed focused and efficient, no heavy processes, just clear decisions and smooth iteration.

Results & impact

The new Forcebit site finally matches the level of their technology. Their story is sharper, their offer is easier to understand, and stakeholders now land on a platform that feels credible, focused and ready to grow. Sales and investor conversations are supported by a clear digital proof point instead of being undermined by an outdated page.

Internally, the team has more ownership: they can update content without breaking layouts, add new references with confidence, and use the website as a living extension of their product development rather than a static brochure.

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